Top 5 Recruitment Marketing Strategies

By Staff Writer January 8th, 2020

Recruitment Marketing Strategies

Undoubtedly, global markets are becoming highly-competitive in each and every sector. As a result, it is becoming difficult for businesses to attract the top talent for the company’s betterment. HR departments need to implement modern recruitment marketing strategies to find and hire qualified candidates.

If you are wondering about what exactly recruitment marketing is, you have come to the right place. Keep reading to learn about the fundamentals of recruitment marketing and some of the best recruitment marketing strategies:

What is Recruitment Marketing?

Recruitment marketing means implementing suitable marketing strategies to promote your employer brand so that you can attract the top talent to your company and engage with them to develop a healthy working relationship. The modern job market has become highly candidate-driven. As a result, the candidates now have a wide range of options to pick a suitable employee.

Top 5 Recruitment Marketing Strategies

In such a situation, the companies and HR departments need to implement the following recruitment marketing strategies to attract skillful and qualified candidates:

1 – Building an employer brand that attract Top Talent 

Branding is one of the most reliable and efficient recruitment marketing strategies that help your company in standing out from the competition. Along with attracting potential employees, branding also helps you in generating more profits by getting popular among the customers.

It is important to note employer branding is a long-term process. It involves designing efficient marketing strategies to enhance the value of your business. Various studies and surveys indicate that more than 75% of the job seekers thoroughly research the company’s reputation before applying for a certain position. Therefore, it is crucial for you to have a consistent and attractive message for the candidates.

2 – Building an engaging website

No modern company can reach its full potential without digital marketing. One of the essential parts of digital marketing is to have an SEO-optimized website. A website is the first thing that job seekers see when they search for your company’s name. Establishing and maintaining a website also includes paying attention to other important strategies like SEO, PPC ads, medial social platforms, and making sure that you are making use of all of the available tools and resources to attract the top talent to your business.

3 – Use social media platforms

There is a wide range of social media platforms available on the internet. It is not necessary that you choose to post job ads on each and every platform. However, you should use the leading platforms like LinkedIn, Instagram, and Facebook to find suitable candidates and promote your recruitment content.

This process involves developing a reliable social media recruitment strategy and getting familiar with the various tools provided by major social media platforms. It is vital to build a close relationship with the potential candidates and quickly get to know their work experience and expertise level.

LinkedIn is the largest social network for professionals. It is the first choice of most organizations because you can easily search for qualified candidates using advanced search options.

4 – Develop an Employee Referral Program

Having a reliable employee referral program is a beneficial recruitment marketing strategy because it allows you to attract your company’s top talent while enjoying lower turnover rates and investing less time and energy in the entire recruitment process. A number of well-established enterprises rely on this method of recruitment. Significant amounts of bonuses are offered to the employees for referring to suitable candidates.

5 – Building Inbound Recruitment Strategy 

Building long-lasting relationships with the target audience are important for any business to ensure both customers and potential employees are attracted to that platform. For this purpose, you have to make sure that the content of your website and social media platforms is appealing to the target audience so that they keep coming back to your website.

Therefore, organizations and HR departments should remember that employer branding and inbound recruitment go hand in hand to attract the top talent and fulfill the vacancies at a company. The primary steps of inbound recruiting are:

  1. Providing high-quality content on your website and social media platforms to engage users and turn them into regular website visitors.
  2. Convert the visitors into leads via suitable lead magnets.
  3. Conversion of the leads into candidates through regular notifications and emails. 
  4. The final step of inbound recruitment marketing is to convert the candidates into brand promoters so that your company can attract more candidates and customers. 

Conclusion

Recruitment marketing strategies are continuously evolving due to the changing nature of modern technology and the way we do business. However, the strategies discussed above are some of the most reliable recruitment marketing strategies that can be used by all types of organizations to attract the top talent and make the best hiring decisions. 

It is quite understandable that employer branding and implementing suitable recruitment marketing strategies can be quite overwhelming for some business. Therefore, Havinlan provides all types of branding and recruitment marketing services to help the organizations streamlining their recruitment process and hire the best talent.

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